A selection of projects and case studies from my work in MarTech, personalization, and digital optimization.
Led a cross-functional initiative to deliver 14 product upsell banners through a data-driven personalization program, generating $600K in monthly revenue. Involved collaboration across Product, Business Intelligence, and CDP architecture teams.
Managed the migration to server-side tagging using Cloudflare Zaraz, enabling tools including Adobe Analytics, LinkedIn Conversion API, and Reddit. Led stakeholder communication and translated technical requirements for engineering teams, improving privacy and security.
Evolved a manual onboarding program — built from documentation, live training, and internal wikis — into an AI-driven system using a Gemini Gem, a Claude Skill, and automated campaign workflows, dramatically reducing time-to-launch for new campaigns.